Black Friday

The Black Friday tradition that originated from America is coming again this Friday (27th November). The event is growing year on year and 2015 is expected to have the highest average spend with more retailers participating than ever before.

All Centre Managers and Shopping Centre teams have been spending recent weeks gearing up for the event as it generally marks the start of Christmas shopping. A lot of centres have announced they’ve acquired extra staff to ensure the event can run smoothly, facilities are managed effectively and consumers can enjoy the shopping experience.

Consumers are notorious for their spending frenzies as stores slash their prices. Marketing and Retail Managers have been driving campaigns to pull customers in this Friday and capitalise on their high spending reputation!

Within shopping centres throughout the UK, there are commercialisation tenants that are season specific retailers and independent brands on short term contracts. Black Friday has historically been their biggest and most important day for sales and this year is expected to be no different. Footfall is predicted to reach a new high and dwell time is anticipated to increase dramatically; emphasising the commercialisation kiosks’ forecast to be full of activity.

A high number of centres have announced they will be open later to accommodate the volume of shoppers, including; intu Trafford Centre,  Highcross Shopping Centre, Centrale, The Grafton Centre, Manchester Arndale, the Westfield Centres, Liverpool ONE and many more!

The race is on for buyers to snap up those discounted deals and cut-rate promotion prices, as the competition begins for Shopping Centres to achieve record-breaking sales figures.

Katrina Whitehead, Marketing & Operations Executive, Foundation Recruitment