Shopping centres across the world are increasingly becoming the key attraction or place of entertainment in cities and in some cases, entire regions. More and more people find themselves wandering major cities during the summer and shopping centres have become a common destination for holiday-makers and locals to spend a sunny afternoon in the company of friends and family. Shopping centres, and in particular, the people behind them, have year on year become more creative in their offerings, increasingly strategising new, engaging events and animations!
I have created a list of the top events being held in major shopping centres around the globe so that wherever you are in the world, you know what the latest shopping and recreational experience is near you!
Noventa di Piave Designer Outlet – McArthurGlen Italy: the luxury outlet near Venice, focuses its summer events in the most Italian way possible; around music and fashion. Every week, the best music shows around the world will be shown on big screens around the centre, included in the line-up are; Katy Perry’s World Tour concert (3rd and 6th August), La Taviata of Giuseppe Verdi (2nd of August) and Tony Bennet & Lady Gaga live from New York (10th and 13th August).
Enjoy a nice gig in-between shopping!
More info here
Forum des Halles – Unibail-Rodamo France: on a more active note, Forum des Halles in Paris proposes an interesting free sports training every Sunday. Partnering with a local fitness organisation, Forum des Halles offers all owners of the digital fidelity card a Boot Camp intensive training up to 2hours!
So if you feel like you had too many crepes on your Paris tour, pop up to the Shopping Centre and have a nice cardio session… for free!
More info here
Dubai Mall – Emaar Properties UAE: Do you need somewhere fun and safe to drop your kids while you work over summer? Or have you ever wished you could drop your kids with trusted care while you concentrate on your shopping? Emaar, premium leisure and entertainment provider, offers an exciting Summer Camp for kids aged 7 years old and above. Children can enjoy a week at SEGA Republic, Dubai Ice Rink, Reel Cinemas, Dubai Aquarium & Underwater Zoo, At the Top, Burj Khalifa and KidZania®! The summer camp will run every Sunday to Thursday from 9am to 3pm.
Managing work and family during half term has never been so easy!
More info here
Westfield London Stratford – Westfield UK: This summer, Westfield is holding some useful seminars for “Parents to be”. Two Sundays this month you can attend a free session that will help you with setting up your own family!
More info here
Puerto Venecia – intu Spain: In the romantic city of Zaragoza, Porto Venecia Shopping Centre is partnering with local dancing associations to organise dancing sessions. Every Friday you can come down to the Shopping Centre and enjoy a dance with your partner or… make a new Spanish friend between a tango or a swing!
More info here
There are many more events and entertainment going on than mentioned above. All shopping centres are striving to introduce new, innovative offerings to enhance the guest experience, drive footfall and increase dwell time. It’s an exciting time in the industry and the constant new campaigns don’t seem to be stopping. With consumer’s expectations rising and technology advancing allowing centres to be more creative; shopping centre offerings are developing at a rapid and exciting pace – looking forward to what’s in store next!